10 Ways Social Media Could Help You Get A Job In Radio, Television or Newspapers

Posted on August 10, 2011


1 Follow the organisations you’re interested in on Twitter and Facebook
Become a “superfan” of any media organisation you want to work at. Simply by following them on Twitter and Facebook you’ll be getting valuable behind the scenes information. You might even find out first when they’ve got a vacancy or a work placement available.

2 Don’t just follow..TALK!

Retweet the newspaper or radio or TV station’s messages. Respond when they ask questions, make valuable contributions to the conversations and LIKE their comments on Facebook. The aim is to get THEM to follow YOU. If they do this, you’ll be building a relationship with someone who works there and they’ll be far more likely to read your CV or listen to your demo tape if they already feel like they know you. Plus, they’ll know you actually want to work there specifically and aren’t just going for every media job that comes up.

3 Write a blog
No matter if it’s radio, television, newspapers or an on-line outlet, being able to write engaging material and keeping it concise is a huge part of the job. So pick a topic that interests you and start now. It could be news in your community, music reviews, sports news, 200 words each day about your own life..anything. Do it regularly, do it well, and start it now! Then you can approach media outlets with examples of your work, and maybe even show them how many visitors your blog gets so you can prove you’re already delivering an audience.

4 Go the extra mile with your blog
It’s one thing sitting at your computer typing words. Set yourself apart from everyone else by adding your own pictures. And interview people involved in the stories. So if you’re covering news in your local community get out and get quotes. If it’s music reviews don’t just buy Rihanna’s album and give me your own opinion. Send an e-mail to whoever runs one of her big fansites and include their comments. Or focus on an unsigned band who’ll be happy to sit with you for 10 minutes and answer your questions. Don’t forget as well as maintaining your own blog, you can find other media related blogs and submit relevant comments to the posts.

5 Use Tweetdeck and search smart
Tweetdeck is free and incredibly powerful. Use it to search everything that’s said on Twitter for the information that’s valuable to you. Try “media jobs+yournearestcity”, “journalist wanted” “freelance opportunity” and the like.

6 Do Audioboo
Jobs in media go to people who present themselves as the total package. For radio and television, that means a good broadcasting voice as well as all the other stuff. Once a week put your own bulletins together (re-write bits of your blog) and put them on Audioboo which will get sent to your Twitter followers. Ask for feedback and constructive criticism. You’ll probably be your own harshest critic anyway and the result will be your voice and delivery improving quickly.

7 Talk about the job you want, and the place you want it
The people using social media at media organisations search for themselves. If you mention them in a positive light, chances are they’ll find you.

8 Develop a niche

It’s not enough to “want a job in the media” you need to prove you’re going to do something special once you get it. So what will you specialise in? What will you give an audience that no-one else can? Include this “unique” content in your social media output.

9 Remember Linkedin

OK, some of your friends think it’s stuffy and you won’t find Charlie Sheen there. But Linkedin is an essential recruitment tool. So be on it and show yourself in the best light. Join groups like “UK Media Professionals” and “The Radio Academy”and get involved in the discussions. You’ll be learning from the best.

10 Never, ever, mix business with pleasure
All this good job seeking work is going to come crashing down with one picture of you worse for wear at a party, or if you share an “in” joke with your pals. Think carefully about what you write in your Twitter biog, what picture you use and the tone and language of your messages. The safest way is to keep all the nonsense somewhere else.